The plan also includes merging the DP World Tour with LIV Golf and the PGA Tour. According to a statement, the two organizations will establish a new, yet-to-be-named entity to “implement plans to grow these multi-commercial businesses, increase fan engagement, and accelerate growth initiatives already underway.” He plans to do so.
“LIV Golf is in the midst of its groundbreaking second season, and the PGA TOUR, DP World Tour and PIF will work together to maximize and grow the future of team golf,” the PGA TOUR said in a statement. .
LIV Golf’s reputation is facing eroding criticism from human rights activists, 9/11 survivors and lawmakers from both parties, citing its ties to the Saudi royal family.
Last week, Republican presidential candidate Vivek Ramaswamy fired one of his campaign consulting firms after it was revealed that it was also doing public relations for LIV Golf.
“We have partnered with the PGA Tour to unlock the PIF’s unparalleled success and value, bringing innovation and global best practices to businesses and sectors around the world,” said Public Investment Fund President Yasir Al Rumayyan in a statement. We are proud to be able to leverage our track record.”