Well… you’ll definitely feel at ease at this party.

The SEC and Big Ten are currently in preliminary negotiations to reach a scheduling agreement centered on the “Challenge” between the two conferences. Consider the ACC and Big Ten challenges in college basketball. And not only that, but reports say media rights revenue for the two leagues could increase significantly. america today.

The SEC and Big Ten will hold 12 to 16 regular-season nonconference contests per year, or more, to gauge exactly how much media rights revenue will increase, according to the media source. It is said that there is a possibility. (Related: USC football has the most brilliant idea and fans are taking advantage of it)

Returning to college basketball’s annual ACC-Big Ten Challenge, these types of sporting events, which are considered independent and promoted in their own right, generate significant revenue from advertisers. Not only that, but it’s also very attractive to broadcast companies.

As such, the SEC and Big Ten will not only be able to generate a lot of excitement among their fans, but they will also be able to rake in a lot of cash during their activities.

Overnight break: @SEC and@bigten Preliminary negotiations call for a series of “challenge” non-conference games to be played between the FBS, Stiff Arm Private Equity and Super League in order to further increase their competitive advantage in the Super League invasion. @MattHayesCFB @USATODAY beginning. …

— Dennis Dodd (@dennisdoddcbs) October 15, 2024

As someone who follows the ACC-Big Ten Challenge every year, there is nothing wrong here for the SEC and the Big Ten (who are here for a job). Please run it.