With the beloved SEC officially moving to ABC and ESPN, a new era has begun in the South.
Much to the dismay of many and the joy of some, the era of the SEC airing every Saturday afternoon on CBS has officially come to an end due to an expiring television contract.
The official SEC logo was revealed on ABC and sparked a lot of feedback online, most of it negative.
Today is #DisneyUpfrontESPN is a new #SEConABC They announced the shield logo and the matchup for the first game. https://t.co/34QjAY8pqS
This fall, About the SEC upon @ABC Network The branding will also include new graphics, music and more. pic.twitter.com/nM0PBeUYQ7
— ESPN PR (@ESPNPR) May 14, 2024
The reactions were mostly positive, with some users commenting on the sleek design.
The SEC on CBS was already great, but somehow Disney/ESPN/ABC outdid it. https://t.co/aLqzhbvoZ3
— Carson Fowler (@CarsonFowlerTV) May 14, 2024
Ok, I won't lie and say it's pretty. https://t.co/gP612VEEa1
— Alston Gears (@ColACGeers) May 14, 2024
However, the majority of users were opposed to this due to nostalgia for the CBS logo and broadcasts that fans have become accustomed to for years.
The SEC's voluntary abandonment of CBS is the biggest blunder in college sports media history. https://t.co/ButNRQaTMk
— Dan Bayens (@danbayens) May 14, 2024
Oh, this will never feel the same https://t.co/TPmINE2zlg
— Penalty Talk (@PenaltyTalk) May 14, 2024
I paid a lot of money for the rights and they give me this boring logo? https://t.co/SfWYsm9lea
— KD (@notkdk3) May 14, 2024
Regardless of how fans feel, change is inevitable when it comes to television rights for the most lucrative league in college sports.
It will certainly take some getting used to, but fans will eventually become familiar with the SEC on ABC once players are on the field and football season resumes.
Of course, the music choice is also important, as the SEC on CBS theme song is perhaps the most iconic sports television song of all time.
The ball is in ABC's court, and one hopes the network realises the gravity of what it has just undertaken.
Michael Browner is a senior sports analyst and contributor to Yellow Hammer News. You can follow him on Twitter. translation:
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