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Sedona businesses launch Sedona Verde Valley Marketing Alliance

A coalition of more than 70 companies and organizations throughout Sedona and the Verde Valley recently collaborated to Sedona Verde Valley Marketing Alliance (SVVMA). This new initiative of the Sedona Accommodation Council is united by a mission to reintroduce Sedona and the wider Verde Valley region as ideal vacation destinations. It is designed to attract tourists to the area during the mild summer months.


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Under the campaign slogan, “Rediscover Sedona,” SVVMA’s marketing efforts are specifically focused on encouraging high-income residents of the Phoenix area and Southern California to visit Sedona and the Verde Valley. A world-class shopping, dining, wellness, arts and cultural scene as well as its profound natural beauty. The first phase of his marketing campaign will last through the summer of 2023, after which he will keep Sedona and Verde Valley competitive with other destinations and enable the region to maintain its market share of tourism spending well into the future. A long-term program aimed at

“This new marketing effort is a way for all local businesses to have a say in how Sedona is promoted,” said Cheryl Baron, owner of Whispering Creek B&B and SVVMA leader. and to cover everything there is.” We also have a responsibility to provide and respect our Red Rock country. ”

Funded by Sedona and Verde Valley businesses, the Sedona Chamber of Commerce and Tourism and members of the Sedona Accommodation Council, the campaign includes a variety of digital marketing, advertising and public relations efforts. The SVVMA has turned to the Sedona Chamber of Commerce to manage the campaign, including billing and paying for the initiative using funds invested by participating companies.

“SCC&TB’s mission is to support local businesses and strengthen the economy, which aligns well with the SVVMA’s mission. We are happy to provide marketing consulting, expert insight and administrative assistance to the Sedona Chamber of Commerce and Tourism,” said Michelle Conway, President and CEO of the Sedona Chamber of Commerce and Tourism Authority.

SVVMA is made up of various companies and organizations. Some of the area’s most famous hotels are participating, including the Arabella Hotel Sedona, the Arroyo Pinion Hotel, the Sedona Real Inn & Suites, the El Portal Sedona Hotel, and the Enchantment Resort. It also has many representatives in the shopping and dining sector, and now includes Tlaquepaque Arts and Shopping Village, Sinagua Plaza, Hillside Sedona Shopping Center, numerous boutiques, as well as Canyon Breeze, Open Range Grill & Tavern, El Rincon Restaurante Mexicano, and Golden. I’m here. Goose American Grill and Sedona Pizza. Other members include art galleries such as Low Galleries, Exposures Fine Art and Mountain Trails Galleries; tour providers such as Pink Jeep Tours, Verde Canyon Railroad and Red Rock Balloon Adventures; and wellness space companies.

Julie Williams of Mountain Trails Gallery in Tlaquepaque said, “The natural beauty of the red rocks has made Sedona a creative hub since the 1950s, supporting a thriving community of award-winning artists and art galleries. I keep doing it,” he said. “That tradition continues, and art collectors will find a wide variety of paintings, sculptures, glass, ceramics, and other mediums to satisfy their artistic desires. See for yourself what we’ve known over the years.”

As the first phase of the marketing campaign launches, the SVVMA is excited to raise awareness of Sedona and the Verde Valley vacation destinations and encourage other businesses in the region to join in supporting the effort. to For more information, please visit: SVVMarketingAlliance.com.

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