Sedona Named among the best small towns in the West by USA Today’s 10 Best, it ranked sixth on the prestigious 2025 list.
The annual rankings celebrate small town destinations in the western United States, offering a triumphant blend of natural beauty, cultural depth and visitor charm.
USA Today’s editors and readers evaluated the town based on its scenic landscapes, unique attractions, local art and facilities that offer outstanding travel destinations. Sedona’s inclusion confirms its reputation as one of Arizona’s top escapes, attracting people in search of both tranquility and adventure in the high desert.
Desert Destinations that have it all
Famous for its towering red rock formations and surreal desert landscapes, Sedona portrays long-painted photographers, hikers, artists and spiritual seekers. The town offers something for all travelers: dramatic views for outdoor enthusiasts, thriving art and gallery scene for creatives, and wellness retreats for people.
The recognition of Sedona in 2025 will be placed alongside other famous small towns, including Solvan, California. Astoria, Oregon; Cody, Wyoming. With a sixth place finish, Sedona stands out as a unique blend of natural wonders and small town charms in the Southwest of the United States.
According to Doug HughesDirector of Marketing and Communications at Greater Sedona Chamber of Commerce, said, “We examine what residents and visitors have known for a long time.
Whether you’re looking at the sun setting over Cathedral Rock, browsing handmade jewelry in Uptown Sedona, or hiking to a vortex site believed to guide healing energy, there’s no shortage of reasons why this small town will make huge waves on the national stage.
In addition to its scenic appeal, Sedona’s commitment to sustainable tourism and community-focused experiences continues to raise its profile among conscious travelers. From eco-friendly accommodation to locally produced cuisine, visitors are invited to connect deeply with both the land and the people who live there.
The rest of the top 10 for 2025 includes Healdsburg, California. Grant, New Mexico. Big Fork, Montana; Breckenridge, Colorado. Jackson, Wyoming. And Moab, Utah – This competitive and beloved lineup makes Sedona even more impressive.
As the travel world continues to rediscover the value of small and meaningful destinations, Sedona is a good choice to welcome a new wave of visitors eager to experience magic firsthand.
Have you ever been to Sedona? Share your favorite memory and hidden gems in the comments!
