A CNN panel on Monday criticized a political ad released by Vice President Kamala Harris’ campaign that targets so-called “real men.”

90 seconds campaign advertisement The film, created by commercial director Jacob Reed, features several men repeatedly declaring that they are “man enough” to support women’s rights and are not “afraid of women.” It is a cut out. Panelists derided the ad as “condescending”, inauthentic and unlikely to resonate with male voters.

“I thought it was fake until Jacob Reed, who was in charge of that ad, was interviewed on CNN, and then I thought, ‘Oh, this guy is real,'” said Matt Gorman, a former senior adviser to Tim Scott’s campaign. I thought so,” he said. “Well, if you want to troll advertising, there’s nothing better than this. Here’s the thing. As a party, we’ve talked a lot over the last few years about our issues with women and our struggles to win them over. The Democratic Party has a serious problem with men, and I find that when they try to appeal to men, they do it in the context of women, like, “Women are not scary.” That’s not a message to men. And I think that’s what they struggle with, they just don’t have a real message and they just don’t have the authenticity to do it. ”

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Megan Hayes, former President Biden’s director of message planning, called the message “condescending” and urged Democrats to find a better messaging strategy for male voters. (Related: ‘Wow’: CNN’s Harry Enten stunned by ‘staggering decline’ in young black male voters supporting Democrats)

“Well, this message is kind of condescending,” Hayes said. “I know it’s my party, but it just comes across as condescending and that ad seemed like a joke to me. No way, if a man told me that If you talk to them like this, women will rise up in arms… Men who think this message is very condescending and has a really good credibility score if that’s what the Democrats really want to pursue. We need to find better ways to talk to them, and we need to find better ways to more authentically express who we are in our messages.”

Survey Shows Gender Gap Widening Between Harris and Trump, Recent New York Times/Siena College public opinion poll It found that Trump held a 51% to 40% lead among male voters, while Harris held a 53% to 38% lead among female voters. The vice president also lags among black and Hispanic men, especially among younger adults.

During a campaign stop in Pennsylvania on Thursday, former President Barack Obama suggested that some black male voters might be hesitant to vote for Harris because she is a woman. . Harris currently leads by a historically low 41% among young black men, trailing President Joe Biden’s 53% in 2020 and Obama in 2012, according to CNN senior data reporter Harry Enten. This is a significant drop from the president’s 81%.

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