Maybelline tells Bud Light to wait for the beer!

just a few weeks after they experienced the firestorm for themselves Partnership with Dylan Mulvaney Maybelline has once again faced backlash for featuring a bearded makeup artist in its latest ad to promote the brand’s concealer.

Maybelline, the world’s largest cosmetics company, posted an ad You’re promoting an Amazon Prime Day sale on Instagram, and the star of the show is… bald influencer Ryan Vita, with a mustache and a beard. she/he/them By the way, on her/his/their Instagram.

In the video, Vita shows a makeup-covered face and her/his/their beard has beaded barrettes. Then Vita applied her/his/their lips with Maybelline’s “Super Stay” Liquid Her Lipstick – bright pink. Vita then kisses everyone (crazy!) to show Gross didn’t fall into her/his/their hands.

It’s just… amazing. What a mess.

clock:

It amazes me how many stupid rich people there are.

And in this example, we have another company that made a completely financially stupid decision. We already know the consequences of a partnership with Dylan Mulvaney for Bud Light: a complete collapse, but we note that Maybelline literally makes the same mistake here. To make matters worse, as I mentioned earlier, they’ve just come out of the frenzy with their previous partnership with Mulvaney. (Related: Urgent Alert! Costco’s escalating collapse of Bud Light, which gave it a ‘death star’)

It sounds like someone is trying their luck, but I have a feeling their luck is about to run out.