‘Marketing Tests in Brooklyn Lead to Losses in Alabama’: Charlie Kirk Discusses How Elites Mishandled the Cracker Barrel Logo
Charlie Kirk on Cracker Barrel Logo Controversy Turning Point USA founder Charlie Kirk appeared on Fox News recently and commented on the failed rebranding of the Cracker Barrel logo, suggesting it highlighted how disconnected elites can be from their customer base. On Tuesday, Cracker Barrel announced it would revert to its classic logo after facing […]
‘An Inexpensive Attempt’: Fast Food Chain Critiques Cracker Barrel’s Rebranding Effort
Steak’N Shake Critiques Cracker Barrel’s Rebranding Efforts In a recent social media update, Steak’N Shake expressed its views on Cracker Barrel’s new branding efforts, labeling them as a “cheap effort” to rebrand the well-known restaurant. The chain introduced a revised logo that notably removed its traditional figure of a gentleman in a rocking chair, replaced […]
Cracker Barrel Heads for Trouble With Unattractive Marketing Strategy
Cracker Barrel Unveils New Logo and Campaign “If it’s not broken, break it.” This might sound like a motto for a certain restaurant chain, and indeed, Cracker Barrel recently announced a significant shift in its branding. On August 18, they rolled out a new logo and a creative campaign that aims to “Refresh Look and […]
Cracker Barrel Under Fire For Posting Rainbow-Colored Rocking Chair On Social Media
Cracker Barrel has come under fire for posting a photo of a rainbow rocking chair on social media. Popular chain restaurant Posted The photo was posted on Instagram on Thursday to mark Pride Month in an effort to welcome the LGBT community. “We are so excited to celebrate Pride Month with our employees and guests. […]