Column: Why the Flamin’ Hot Cheetos movie is both pandering and pernicious
I didn’t originally plan to see Flamin’ Hot, directed by Eva Longoria and telling the story of Richard Montañez, a real-life janitor turned Frito-Lay executive. For at least two decades, the Mexican-American told those within hearing distance that he had invented the wildly popular Cheetos strain of the same name. The self-proclaimed “godfather of Latinx […]
