UCF’s NIL Collective Hits Max Troll Mode With ‘Rural Central Florida’ T-Shirt That I Need In My Wardrobe Immediately

As a Floridian and someone who 100% understands the “rural central Florida” culture, I absolutely need this t-shirt. The Kingdom, the official NIL organization of the University of Central Florida, went into full troll mode (with a profitable twist) after Florida Gators head coach Billy Napier made some incredulous comments about “rural Central Florida.” T-Shirts […]

Duke’s Cooper Flagg Signs NIL Shoe Endorsement Deal With New Balance

Cooper Flagg and New Balance are cooking! Duke Blue Devils Forward Cooper FlaggThe player, considered by many to be the No. 1 pick in the 2025 NBA Draft, has signed a major NIL shoe sponsorship deal with New Balance. (RELATED: “Never won a championship”: Magic Johnson hits back at Anthony Edwards' stupid comments about Michael […]

Virginia signs NIL law allowing universities to directly negotiate with players

On Thursday morning, Virginia Governor Glenn Youngkin signed a bill that will allow Virginia universities to enter into name, image and likeness (NIL) contracts directly with student-athletes, a development that could bring about big changes across college sports. Because the NCAA currently prohibits schools from paying athletes directly, most NIL funds are collected and distributed […]

NCAA in ‘deep talks’ to settle groundbreaking NIL lawsuit

The NCAA and its power conferences are in “deep discussions” to settle the House v. NCAA lawsuit, ESPN reports. Reports. of caseThe lawsuit, filed in 2020 by former Arizona State University swimmer Grant House, alleges that the NCAA's name, image and likeness (NIL) rules violate both “federal antitrust law and common law.” The suit, which […]