The False Sense of Control: Is it possible to truly personalize our lives?

At Starbucks, it’s fascinating to see how customers really curate their coffee. You might overhear someone ordering a “Venti Iced Skinny Vanilla Latte with sugar-free syrup, extra shots, light ice, and oat milk.” And there are more people behind them, each with their own elaborate preferences. It’s like every detail, from the coffee temperature to […]