I can't believe it.

The Caitlin Clark effect has been and continues to be a huge contribution in terms of increasing the popularity of the WNBA. I know this firsthand. The amount of articles I've written about the WNBA since Clark entered the league is incredible.

Well, here we go again, everyone. Sports Media Watch ESPN's broadcast of the Indiana Fever vs. Dallas Wings game on Wednesday drew a reported viewership of 1.7 million.

Clark recorded 19 assists in the game, breaking the WNBA single-game assist record, and also scored 24 points. However, despite her impressive performance, Indiana lost the game, 101-93. (Related: Caitlin Clark breaks WNBA single-game assist record, all but guarantees Rookie of the Year honors)

Also, in that match, Clark First Player He is the first player in league history to record 21 or more points and 16 or more assists in a single game.

But that's not the only history Clark made.

Through 14 games in the 2024 season, the Fever (11-15) have drawn at least 1 million viewers, which is truly remarkable considering the WNBA hasn't had a television broadcast with 1 million viewers since 2008, before Clark entered the league.

Prior to this season, a WNBA game hadn't had a television audience of 1 million since 2008. It has done so 16 times this year.

Caitlin Clark and the Indiana Fever played in 14 of those games.

more: https://t.co/i3zQgOCE2s

— Outkick (@Outkick) July 19, 2024

This data perfectly illustrates the Caitlin Clark effect.