Say what you want about Taylor Swift, but she's making a ton of money in the NFL – I can't even hate her.
Regardless of the team playing or the location, Super Bowl ad space costs a lot of money, which is why we see networks working so hard to broadcast the big game. And luckily for CBS, there's a lot more interest this year than usual thanks to pop superstar Taylor Swift.
Whether you like this Swift-ism or not, she brings a lot of attention and, more importantly, money in the direction of the NFL. And even if the league doesn't need to be a powerhouse, would you still turn down unpaid attention to get paid? (Related: Sad reality: Taylor Swift is making the NFL a ton of money – $331.5 million to be exact)
Yeah, neither do I.
Take, for example, a recent announcement from CBS. out kick. They quickly sold out of their commercial inventory, selling out 10 days before the Super Bowl. These are broadcast on main broadcast and Nickelodeon respectively.
CBS Sports Chairman Sean McManus said on a current media call that CBS and Nickelodeon's Super Bowl ad inventory is sold out. “Today, we are pleased to report that the Side-by-Side game on CBS and Nickelodeon is officially sold out.”
— Andrew Bucholtz (@AndrewBucholtz) February 1, 2024
And judging by the types of companies buying advertising space, it's clear that Pop Queen has something to do with it.
It's called the Taylor Swift effect.
some beauty brands @LOrealUSA's @nyxcosmetics They earned their first national berth in the Super Bowl.
and @pigeon is returning to the big game for the first time in 18 years. Let's see if Tay Tay does a show in Las Vegas.https://t.co/7BDNMC3IQw
— Michael McCarthy (@MMcCarthyREV) February 1, 2024
Don't get too mad at Taylor, she enjoys the attention just as much as you guys do.
Taylor Swift says “please leave” on camera during Grammy Awards promotion pic.twitter.com/XpEw6zBq0N
— Ken Fan — Very Asian (@fangsbites) January 28, 2024
And the NFL is enjoying that cash…and who doesn’t love cash?
