Introducing New AR Glasses

At just 49 grams, the new Coarse glasses represent a blend of AI and AR technology designed to fit seamlessly into everyday life. The concept of AR eyewear has been around for a while, but gaining widespread acceptance has proven challenging. Many existing options are either too bulky for outdoor use or too flashy to blend with regular fashion. Current smart glasses often feature integrated audio and camera technology but compromise on design or quality, leading to products that feel more like prototypes than finished designs.

Rokid, however, takes a different approach. By utilizing an aluminum frame and cutting down on components, they’ve managed to create a lightweight design at a mere 49 grams. This might just determine whether these glasses become everyday essentials or seasonal novelties.

The emphasis here is on minimalism. Unlike other frames that try to obscure technology with bulky designs and flashy elements, these sleek glasses maintain a more understated look. From a distance, they blend in with other simple eyewear. The advanced features—like subtle AR waveguides, discreet microphones, and built-in speakers—are almost invisible, allowing the technology to remain unnoticed.

This positioning leans more towards accessories rather than gadgets. It’s easy to picture wearing these glasses with a well-tailored suit at a design event or while casually enjoying coffee at a café. By prioritizing design and wearability, Rokid turns these glasses into a conversation starter without making a statement like, “I’m a techie.”

The challenge for Rokid now is to redefine AR as an everyday wearable. With their upcoming Kickstarter campaign, it’s not about whether people desire AR in their lives—it’s whether they want it integrated in a way that feels natural, almost as if they’re not wearing anything at all. This could be the new standard in fashionable technology for the future.