One of Alabama's most famous outdoor enthusiasts died Early Monday morning after my battle with cancer.

Wilcox County's James “Big Daddy” Lawler was well known for his Gettin' Outdoors BDL podcast and radio show and his decades-long efforts to promote outdoor recreation opportunities in the Alabama Blackbelt region .

The Wilcox County Chamber of Commerce posted on social media about Lawler's passing.

“Wilcox County has lost one of its finest counties. James Lawler loved and promoted Wilcox County and the region like no other. He lived and breathed the outdoors, and he He had a vision and a dream of what the world could become, and he shared it with everyone he could through his podcasts, his radio show, his tournaments, his stories, his hard work and advocacy.His friendship; Fighting spirit.”

“Big Daddy, we love you and will miss you!!!”

Mr. Lawler's obituary highlighted the success of his Gettin' Outdoors brand and his “contagious enthusiasm.”

“Under Mr. Lawler's leadership, Gettin Outdoors has evolved into more than just a brand, but a cultural phenomenon. Through his radio show, YouTube channel, and social media presence, Lawler shares his expertise, stories, and adventures with the world. I shared it with millions of people inside.”

The Alabama Bass Trail Tournament Series hailed Lawler in a post as a “true treasure and champion” for all outdoor enthusiasts.

Austin Shipley is a staff writer at Yellowhammer News.