Alabama is home to a variety of local breweries that have garnered loyal fans across the state. While many of these establishments create brews that connect with their communities, a new player is looking to make a broader impression statewide: Alabama Beer Company. Their aim is to craft a lager that resonates with all Alabamians.

Founded by Stephen Gann, Michael, and Shannon Clarke, the company aims to deliver a vibrant classic that can withstand the test of time. With a strong focus on community engagement through their brands, they aspire to be more than just another option for Alabama drinkers. Their slogan? Simple: “Use water. I drink beer.”

“Alabama Beer is committed to safeguarding Alabama’s waterways through our initiative, Drift,” they state. This program supports water conservation in the state by donating a portion of the proceeds from every beer sold to organizations that work on river and lake replenishment efforts. They invite everyone to help promote community wellness.

Their inaugural brew, Alabama Right Lager, showcases their commitment to crafting enjoyable beverages for Alabamians while also fostering positive change. They envision this beer becoming as iconic as the notable brews from the northwest and Texas. Importantly, a share of the revenue from each purchase supports the Drift initiative, meaning that growing their popularity also helps protect Alabama’s vital waterways.

The flagship lager features a straightforward ingredient list: hops, barley, and high-quality water sourced from Alabama. “Our beer is crafted with pure, simple ingredients—no additives or fillers. Fun fact: Alabama boasts the cleanest water in the entire United States,” they proudly claim.

To further differentiate itself, the company has introduced striking can designs. The Moon Maiden Can showcases a mythical figure representing Alabama’s water guardians, symbolizing their commitment to conservation, while the Alabama Tallboy Can features a Bigfoot-like character gazing over the land, emphasizing stewardship of Alabama’s natural beauty. With strong branding backing its mission, the Alabama Beer Company seems positioned to become a beloved local favorite.

You can find your first Alabama Light Lager here, and keep an eye out for more styles and seasonal releases in the future.