Google announced Thursday that it will temporarily suspend all election-related advertising in the United States following the Nov. 5 voting deadline.
This policy is temporary and advertisers will be notified once it is no longer in effect. According to Google. The suspension does not apply to “public information campaign” ads by state or federal agencies that oversee election procedures.
“After the last vote closes on Election Day, November 5, 2024, we will suspend the delivery of ads related to the U.S. election in the United States. “This is a temporary measure and we will notify advertisers when this policy is lifted,” Google said in a statement.
Google blocks election ads after voting ends https://t.co/jANcnDXGM7
— Axios (@axios) October 17, 2024
During this period, all U.S.-based ads that mention candidates or voting metrics will be distributed across Google’s advertising platforms, including Google Ads, YouTube Ads, its marketing tools Display & Video 360 and Shopping Ads, and Axios. will be blocked. reported. Google has suspended election ads to prevent “chaos” when votes are counted after Election Day, a company spokesperson said. (Related: ‘Big concern’: Biden administration, Harris campaign reportedly concerned that Middle East conflict hasn’t ended before election)
The policy, first introduced during the 2020 election, is aimed at curbing “misinformation,” specifically premature declarations of victory by candidates before official results, Axios reported. Google reinstated U.S. election ads in December 2020 after the presidential election and just before the Georgia runoff elections.
Meta announced In November 2023, it announced a ban on new ads related to politics, elections, and social issues during the final weeks of the US election campaign.
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