represents the third generation of the Siedrich family who owns Healdsburg Lumber Company (HLC) President Jill Diedrich Geiler has been providing innovative solutions, supplies and tools for builders, contractors and homeowners since 1960 at a time when demand for new homes and upgrades is high. He has embraced his father’s vision of transforming the business into a contemporary showroom that offers.
HLC’s latest venture includes moving the company from its current location at 359 Hudson Street near downtown to 13534 Healdsburg Avenue on April 17, she said.
The new 30,000-square-foot building is one-third the size of HLC’s current location. The structure is 99% completed by a worker installing multi-tier display racks and inventory shelving in his spacious two-story showroom.
The relocated headquarters is less than half a mile (800 m) from Healdsburg’s first north-facing ramp off Hwy 101, providing easy access to industrial areas away from residential areas of the city. Chosen.
Family Ownership and Legacy
Today, Jill Gaynor leads a diverse management team of men and women. The team also includes her husband Chris, who is in charge of her contract sales, and her father Eric, who is her CEO.
The company currently has 95 employees. Gainer projects his 10% to 20% growth in business revenue with the new facility. She said her initial cost estimate for the new headquarters and land was $12 million, but inflation has pushed her up to nearly $22 million. The land for the new headquarters was purchased from Arizona-based Phoenix Lumber for her $3.5 million in 2017.
Healdsburg was a lumber town dating back to 1875. It was founded a year before Alexander Graham Bell invented the telephone, and two years before Thomas Edison’s Electric Company introduced electricity to American homes.
Its original business has been sold four times over the years
Healdsburg M and L were purchased by AF Stevens Mill and Lumber Company in 1908 on the city block still called Healdsburg’s Mill District. there were. In 1960, the AF Stevens Factory was purchased by the Pacific Lumber Company. In 1972, David and Delores Siedrich bought the business and changed the name to Healdsburg Lumber Company (HLC, Inc.).
In 1985, HLC was acquired by his son Eric and his wife Janet. Gaylor became president in 2020 after working as a sales associate in 2008.
The new building will also be the new home of HLC’s Hudson Street Design. This store is built into a store showcasing a selection of doors, windows, window coverings, skylights, finished and cabinet hardware, plumbing fixtures, and bath/kitchen configurations. Placed in a home style model showroom.
The company previously had two Hudson Street Design locations in Marin and Napa counties, along with Gualala Building Supply on the North Coast. Gaylor said the facilities were closed due to staffing shortages and changing industry trends.
Demand drives expansion
“We thought about expanding when contractors flooded into our area during the tech boom of 2000. They wanted to see the finest building products available in Sonoma County under one roof. He said, “Gailor says of the new facility.
She said in 2017, when HLC considered consolidating several existing facilities into one site to avoid customer disruption and provide more storage and parking, a larger structure. said that the idea of building a
With this new location, HLC’s inventory of products, known as Shelf Storage Units (SKUs), quickly increased from 19,000 to about 25,000 items, providing more product display and storage space for trucks to load, unload, and operate. A larger paved area of is provided. Separate from customer parking. There is space for his 32 vehicles at the old headquarters and nearly 91 at the new headquarters.
“Since the 1980s, the construction process has become exponentially more complex in terms of the variety of parts, consumables, tools required for construction, and the different grades of wood and other materials that our industry requires today.” says Eric Ziedrich.
“We need to stay abreast of the pulse of cutting-edge advancements available or just on the horizon. This new facility will help expand our market reach and attract an even larger customer base. I hope that.”
“We want people who come to HLC to see it as an adventure and a new experiential shopping style,” said Diedrich. “To achieve this, we invited several consultants to make suggestions, listened to employee feedback on the futuristic look and feel of the new building, and provided by architect Ken Lafrankhi. It culminates in a unique design and layout.
