The maker of Jack Daniel's whiskey has reportedly announced it will cut back on its diversity, equity and inclusion (DEI) efforts, fearing a possible boycott from conservative activists.

Brown-Forman, the parent company of Jack Daniel's, recently announced it was significantly scaling back its DEI efforts. According to The company argues that the changes are necessary to adapt to a changing business and legal environment, according to a screenshot of a statement obtained by conservative activist Robbie Starbuck.

“Big news: The next company we're going to expose is Jack Daniels,” Starbuck claimed on Twitter. “They must have been tipped off because we were looking at employee LinkedIn pages. They just announced in advance they would be making these changes.”

Big news: The next company to be exposed is Follow.

They must have been informed by us looking at employees’ LinkedIn pages.

They previously announced that they would be making the following changes:

• Termination of participation @HRCCorporate equality in… pic.twitter.com/0O1DkkIKrO

— Robby Starbuck (@robbystarbuck) August 22, 2024

Brown-Forman introduced a “new strategic framework” in January, according to a screenshot posted by Starbucks. Day Official website page.

The screenshots show that the next phase of the strategy includes several key changes to ensure the company's diversity and inclusion efforts continue to effectively support its business goals. These changes include linking “executive incentives” and “employee goals” more directly to “business performance,” removing certain employee and supplier diversity goals, ceasing participation in the Human Rights Campaign's Corporate Equality Index survey, and rethinking training programs to align with the updated strategy.

A prominent conservative commentator and activist, Starbuck has become a leading voice in the movement against the “woke” policies promoted by major American brands, having recently garnered attention for her social media campaign targeting companies for their diversity, equity and inclusion (DEI) efforts.

One notable move by Starbucks was when it publicly criticized Harley-Davidson's DEI policy and called for a boycott if the company did not change course. Harley-Davidson has since scaled back its DEI efforts. Alleged Local 12 said the company's policy was “totally woke.” attention. (Related article: Harley-Davidson scraps “Woke” policy after backlash from bikers and social media)

My complete breakdown @Harley DavidsonThe new response to our boycott of has announced an end to woke training, a halt to participation in HRC’s far-left Social Credit CEI scoring, a return to healthy giving, and the elimination of DEI. It’s time for a victory lap and what happens next. 🔥🔥🔥 pic.twitter.com/dVA5KoYfjo

— Robby Starbuck (@robbystarbuck) August 19, 2024

According to screenshots obtained by Starbucks, Brown-Forman reaffirmed its commitment to maintaining an inclusive workplace, acknowledging the challenges ahead and highlighting its continued dedication to its core mission.

The Daily Caller has reached out to Brown-Forman for comment but has not yet heard back.