“We have worked with our partners to expand the hours of operation of our life-saving cooling centres across the region, and now we need to make sure as many people as possible know about this resource.” Maricopa County Chairman of the Supervisory Board Jack SellersDistrict 1. “Clear Channel Outdoor understands the importance of this message – how it can save lives – and has generously offered to share their heat stroke prevention resources on their digital billboards at no cost to us.”
The Maricopa County Department of Public Health (MCDPH) confirmed a record 645 heat stroke deaths in 2023, a significant increase from the previous year. Digital billboards help counter this trend by promoting a free 24-hour 211 information service to assist people experiencing a heat stroke emergency. MCDPH is funding an expansion of bilingual call center capacity to connect residents to cooling and respite centers, utility assistance, and air conditioning repairs and replacements during the 2024 heat season.
“Each one of us Maricopa Countyand the surrounding areas are being affected by this extreme heat.” Diane Velez“We all want to avoid a summer like 2023,” said Clear Channel Outdoor's regional vice president for the Southwest and Midwest. Maricopa County Residents and visitors see our signs every day and we hope that someone in need will respond to these messages and call 211 for help.”
According to the MCDPH survey, the biggest barriers to using cooling centers in 2023 were:
- I don't know it exists
- Lack of transportation to cooling centers
- I don't know where the cooling center is.
To address this, Maricopa County Partnership Phoenix City Branded signage outside all cooling centres will display this, with some centres now also open on weekends.
“Providing opportunities for extended breaks and nighttime rest is Phoenix City “We are doing everything we can to protect our residents during these extremely hot days and months.” Phoenix Mayor Kate Gallego“MAG, Clear Channel Outdoor, and Maricopa County “So that more people, including those who are most vulnerable, can know how to get the help they need to stay safe.”
This new digital billboard campaign with Clear Channel Outdoor will further raise awareness and alert residents and visitors around the world. Maricopa County Real-time temperatures and available resources.
For information on heatstroke and its prevention, Maricopa.
For real-time heat data, Check out the new MCDPH dashboard.
About Clear Channel Outdoor Holdings, Inc.
Clear Channel Outdoor Holdings (NYSE: Chief Operating Officer) is at the forefront of driving innovation in the outdoor advertising industry. Our dynamic advertising platform expands the pool of advertisers using our media through the expansion of digital billboards and displays, and the integration of data analytics and programmatic capabilities to deliver campaigns that are easy to buy and measurable. By leveraging the scale, reach and flexibility of our diverse portfolio of assets, we connect advertisers with millions of consumers every month.
about Maricopa County
Maricopa County With more than 4.5 million residents, it is one of the fastest growing counties in the country. Through nearly 50 programs, including public health, public safety and elections, Maricopa County Our employees represent all residents to deliver programs and services that improve the quality of life while having great value for taxpayers. We believe in service to help solve a problem, move a project forward, manage a difficult situation, or simply check an item off your list.
about Phoenix City
Phoenix It is the fifth largest city united states of americaWe are a vibrant and growing city. live, workand playVisit our website news Learn about City services. Social media.
About the Maricopa Association of Governments
The Maricopa Association of Governments (MAG) provides a forum for local and tribal governments to work together on issues that affect the lives of all our residents. Phoenix MAG developed and coordinates an interactive map for the Heat Stroke Prevention Network, which identifies hundreds of locations where people can find shade, water, indoor cooling, and donate supplies. The network is: May 1st to September 30th.
About 211 Arizona
Originally known as Community Information and Referral Services, 211 Arizona was founded in 1964 and incorporated as a private, non-profit 501(c)(3) organization in 1979. In 2017, Solari, Inc. acquired the program, which changes lives by connecting individuals and families to critical services throughout Arizona. www.211arizona.org
SOURCE Clear Channel Outdoor
