President Joe Biden's campaign is rolling out a new $30 million, six-week ad buy in several battleground states to reach key voters heading into November.
The ad campaign will air in Michigan, Pennsylvania, Wisconsin, Arizona, Georgia, Nevada and North Carolina. according to She writes for Politico and aims to promote some of Biden's initiatives on “climate change” and abortion, as well as address concerns surrounding the president's mental health. The ad campaign parallels broader administration efforts to garner support among African Americans and young people as the president continues to lag former President Donald Trump in opinion polls. (Related article: Biden wins South Carolina Democratic primary by landslide)
WALLINGFORD, Pennsylvania – MARCH 8: President Joe Biden speaks at a campaign event on March 8, 2024 in Wallingford, Pennsylvania. (Photo by Spencer Pratt/Getty Images)
According to Politico, the ad campaign touts five of Biden's talking points, including recovering from the coronavirus, lowering prescription drug costs, a bipartisan infrastructure deal, fighting “climate change,” and protecting abortion. are doing.
This is the first ad buy for what is expected to be a multibillion-dollar campaign led by Patrick Bonsignore, a political consultant at Blue Sky Strategy who also served as director of paid media for Biden's 2020 campaign. according to on his LinkedIn.
According to Politico, the ad does not mention the Supreme Court's decision to overturn Roe V. Wade, but instead focuses on President Donald Trump's alleged taking away of women's “freedom to choose.” It is said that there is.
The Biden campaign told Politico that the ad buy will target minority and younger voters and will be focused on social media as well as airing on cable networks such as ESPN, TNT, FX and Comedy Central. It is said that it will be done.
Biden has struggled with the African-American vote, which typically leans heavily toward Democrats. According to one GenForward poll, Biden won 92% of the black vote in the 2020 presidential vote, compared to only 63% of the black vote.
Exit polls had previously shown Biden leading Trump among Hispanics 65% to 32%, but a GenForward poll found Biden with just a 6-point lead among Hispanics. Biden has also struggled among younger voters, with 59% of voters aged 18 to 29 voting for him in the 2020 presidential election, compared to 59% of voters aged 18 to 34 who voted for him in the 2020 presidential election. Only 52% of respondents said they would vote for him.
The Biden campaign did not immediately respond to a request for comment from the Daily Caller News Foundation.
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