Smoking is for baby boomers and hipsters. VAPE is for strippers and neckbeards. But perhaps there’s nothing a hot-blooded young conservative man loves more than a Zyn brand nicotine pouch.
Zyn is a staple at fraternity parties and weekend golf outings. As the workplace becomes increasingly feminized, it may be the only class that can maintain productivity. And, of course, it’s a favorite of the Daily Caller’s Mr. Right. But the conservative celebrity formerly known as Tucker Karlzin is, as always, on the front lines of the nicotine wars. When Zyn wakes up, Tucker moves forward. And so should you.
When I say “wake up,” I mean it. Zyn’s parent company, Philip Morris, isn’t just doing the half-baked HR training we’ve been doing for years. They hit the ball as hard as they can against the DEI wall.
Philip Morris has recently come under scrutiny from the advocacy group Consumers Research, which said:wake alert” For the company. Big Tobacco has “fully woken up and prioritized addressing DEI and gender ideology above all else,” the report says, documenting a veritable buffet of leftist nonsense.
Mimi Kurniawan, chief diversity officer at Philip Morris, said her aim was to “establish DEI at the heart of the organization.”
“We are currently in the middle of this process, and we are working hard both internally and across the organization to inform every aspect of our work, from the marketplace to the communities in which we operate. “We are working to build DEI across the board and in society as a whole,” she continued.
They also aren’t shy about showing off their “DEI ambassadors” on social media.
This means pursuing an aggressive DEI goal of having 40% women in leadership positions. The company even introduced gender-based quotas for senior management that Consumers Research said were “potentially illegal.”
Philip Morris during Pride Month partnered LGBT activist group Stonewall and advocated Incorporating the gay agenda into the elementary school curriculum.
“Instead of focusing on consumers, Zyn maker Philip Morris has prioritized woke politics and betrayed its own customer base by putting policies like DEI at the heart of its organization,” Will Hild’s Consumption said the Executive Director of Research. said Daily Mail for October.
“These woke policies have caused brands like Zyn to focus less on quality products and more on political agendas. “We deserve a company that focuses on service,” he continued.
Such a move is enough to shake even the most staunch libertarian’s faith in free markets. After brands like Target and Bud Light foolishly embarked on a culture war, consumers consulted their wallets. Additionally, with many major companies tightening their grip these days, DEI has found itself at the top of the heap. cutting board. It’s no longer good business to have workers lecture you about fashionable terms like “structures of oppression” and “white abolition.” But Philip Morris appears to be ignoring all rational market signals in pursuit of its own nefarious objectives.
Are they malicious or just stupid?
I try to give the latter the benefit of the doubt. But clearly the invisible hand is not playing its intended role here. There are no cynical political or economic reasons for the company to lean into DEI now, a full four years after its peak awakening. They must really believe it.
If you love Vitamin N as much as I do, then unfortunately I think it’s time to take the next step. There are many brands of nicotine pouches. Find someone who doesn’t hate you.
